Our Experience and Mission
With over 50 years of combined experience working for top UK brands, we’ve seen it all – the good, the bad, and everything in between. We understand the confusion around marketing and want to bring our expertise to support the small business community.
Having spent our careers driving results for big businesses, we wanted to make a real difference for those starting their marketing journey. We know the importance of effective marketing that respects your needs, goals, and budget while considering your time constraints.
Our mission extends beyond supporting small business owners. We aim to positively impact the community and the world through our practices and the businesses we collaborate with.
Marketing Fundamentals and Flexible Support
With our extensive marketing careers, we’ve seen the evolution from pre-social media days to now. Despite changes in delivery, the marketing fundamentals remain: understand your customer, address their pain points, use effective media channels, and work hard to retain them. This simple ethos drives out no-nonsense, effective approach.
We’ve worked with budgets big and small, learning where to invest and what can be done for free to maxmise marketing impact. Understanding early-stage budget constraints, we offer flexible support packages to suit your needs.
The Team Behind Pennywise Digital
We work with an incredible team who are passionate about supporting business owners maximise their marketing at an affordable price. Our dedicated team come from all walks of life, with a breadth of experience, which ensures that our support is comprehensive and covers all of the marketing spectrum. What binds us is our values and determination to make marketing accessible, understandable and successful for our clients. Meet our founders below.
Sharon Slade
Director & Co-founder
With over 23 years of experience across various industries, Sharon has a wealth of knowledge to share. From email marketing and loyalty programs to acquisition, trade marketing, and database management, the journey has been vast and enriching. Now, this extensive experience is being utilised to help small businesses grow. Whether you need strategies for SEO, social media campaigns, email marketing automation, or customer loyalty programs, the goal is to help your business thrive and succeed.
Suellen Morris
Director & Co-founder
With over 20 years experience leading marketing initiatives across a range of B2C and B2B sectors, Suellen has gained extensive knowledge in strategic planning, integrated marketing campaigns across all channels, media buying, brand management, and partnership development. Now, this expertise is being used to support business owners, applying a commercial lens to drive sales and growth. The focus is on creating tailored marketing strategies that help small businesses thrive in a competitive market.
Join our Team!
Feeling inspired? Join the team
We are always looking for experienced marketing professionals to join our team and support out clients with top-class marketing.